Twitter might introduce pages for brands similar to those on Facebook, according to reports.
The initiative, which Marketing Magazine reports is being lead by Twitter CEO Dick Costolo and President of Revenue Adam Bain, is to give brands their own space on Twitter — a page they could point to and use to deliver content, while encouraging Twitter users to follow them.
In a similar move, Foursquare launched Pages Gallery
Monday, a showcase of different company pages on Foursquare.
The question is: does Twitter really need branded pages? On Facebook, the entire brand experience revolves around the company’s page. That part of the experience is currently lacking on Twitter, where brands can only promote themselves through sponsored hashtags, lists and tweets.
However, one could argue that this constant flow of information, without many single static elements for users to grab onto, is part of Twitter’s appeal. What do you think? Could pages improve the Twitter experience for users and brands?
[via Marketing Magazine]